In the light of dramatic changes in the consumer landscape, CPG companies are feeling intense pressure and operational stress. Companies need to have a solid contingency plans in place to address the crisis arising due to covid-19 pandemic to ensure business stability and operational effectiveness. Supply chain issues are here to stay and can lead to significant volatility in operations. Consumer companies are emphasizing and building digital capabilities to efficiently serve its customers, from e-commerce to marketing to new ways of working. It is also extremely critical for a consumer products company to protect the health and safety of its employees and leadership can play a critical role in building employee trust and engagement.